Java extending open source business application frameworks When we talk about any e-commerce solutions for a business then mainly focus on two primary points
1. Stability 2. Scalability
Here Broadleaf commerce platform offers both primary things.
Broadleaf is an ideal choice for companies that want a serious digital transformation without investing in high-end enterprise-class solutions or building a tailor-made system from scratch.
Most of all the companies go for safest option, something from a recognized market leader that comes with an impressive client list but that can also cause high licence fees. So companies find some alternative solutions to this, like ready-made solutions which neither offer many options nor allow users to customize the solution to real business needs. Such tools are meant for smaller businesses and may experience efficiency issues when operated by many users or applied to many products. They are not an effective way to handle the complex, non-standard purchasing processes of specialist products or B2B sales.
Nowadays Broadleaf Commerce platform offers excellent solution for the companies, so let’s understand about Broadleaf Commerce.
What is Broadleaf Commerce?
Broadleaf Commerce is a set of e-commerce implementation tools. It supports the integration of all digital and physical customer communication channels on a single platform, including:
- Online
- Mobile
- Customer Service Call Canter
- Social Media
- Print Information
Broadleaf is so much more than just something to manage e-commerce orders. It can help companies present product information, handle the order cycle, assist with customer service, support a load of products, and track the effectiveness of marketing promotions.
All of this makes Broadleaf Commerce an especially appealing option for companies that are at the beginning of their digitalization process. It can be very difficult to precisely define all their needs at this stage, so a platform that offers flexibility, scalability, and efficiency is greatly appreciated.
Flexibility
Broadleaf Commerce is an open framework comprising over 1,000 components that handle key product information management and ordering processes. These components may be easily customised to match your business specifics, or new functions may be designed from scratch. Broadleaf is also easy to integrate with other solutions.
Efficiency
Broadleaf Commerce has been tested in demanding conditions. It is guaranteed to handle:
This high level of efficiency is guaranteed by the renowned and tested technologies that make up Broadleaf Commerce: Java, Spring, Hibernate, and Thymeleaf.
It is vital to over-engineer your e-commerce solution, even if your current traffic load is not very high. Plus, a system based on Broadleaf Commerce can grow with your company.
Java-Based
Broadleaf Commerce is written in Java. This ensures its security, but it also allows for high platform efficiency.
There are commonly two types of supports:
B2B support
- B2B e-commerce poses completely different challenges than B2C.
- First of all, B2B must accommodate a complex purchasing process that can involve several persons, rounds of negotiation, and price customization.
B2C support
- Handling complex negotiations and bids.
- Re-order options: fast reordering of a list of products from a previous order.
- Price customization based on individual client terms.
- Controlling which customers see which products in the catalogue.
- Hierarchical accounts for the purchasing process, with various authorization rules. Additionally, companies can easily add their own bespoke functions to Broadleaf’s open-source platform as needed.
Marketing support
Broadleaf Commerce is also a marketing tool. It can handle promotions and personalization. Promotion and discount service modules have been expanded to run sophisticated campaigns.
The system allows companies to set customized promotion rules and handle various types of promotions. It also includes an analytical module that allows users to test the effectiveness of these actions.
